Our Team
Bethany Cale
President, Once Upon a Time
Bethany serves as President of the Once Upon a Time Foundation. Bethany joined the Foundation in 2018 as an Associate Program Director. In her time at the Foundation, Bethany has worked as the Program Director for the Philanthropy Lab and coordinated research efforts in Electronic Data & Mental Health and Child Apraxia of Speech. As Senior Program Director, Bethany oversees all programming and grant activity.
Bethany graduated magna cum laude from Baylor University with a Bachelor of Business Administration in Business Fellows and Public Relations. During undergrad, Bethany took the Philanthropy Lab Class at Baylor in Fall 2014.
Lexi Peterson
Program Director, The Philanthropy Lab
Lexi serves as a Program Director for the Once Upon a Time Foundation. Lexi joined the Foundation in August 2024. Lexi’s areas of focus at the Foundation are The Philanthropy Lab and Electronic Data & Mental Health Research grants.
Lexi graduated summa cum laude from Texas Christian University with a Bachelor of Science in Psychology and minors in History and Child Development. Lexi took the Philanthropy Lab Class at TCU in Spring 2014.
Carter Plaster
Program Director, The Philanthropy Lab
Carter serves as a Program Director for the Once Upon a Time Foundation. Carter joined the Foundation in February 2021 as an Intern and joined as full time staff in June 2022. Carter’s areas of focus at the Foundation include The Philanthropy Lab, The GrantWriting Board, and general grants administration.
Carter graduated summa cum laude from Texas Christian University with a Bachelor of Arts in History and minors in Spanish and Geography. During undergrad, Carter took the Philanthropy Lab Class at TCU in Spring 2021.
Nicole Day
Associate Program Director, The Philanthropy Lab
Nicole serves as an Associate Program Director for the Once Upon a Time Foundation. Nicole joined the Foundation in 2026. Nicole’s area of focus at the Foundation is The Philanthropy Lab.
Nicole graduated magna cum laude from Baylor University with a Bachelor of Business Administration in Business Fellows, Economics, and Finance. During undergrad, Nicole took the Philanthropy Lab Class at Baylor in Spring 2025.